SRS Market: repeat purchase ও retention
Lifecycle automation ও Cortex retention analytics repeat purchase 67% বাড়িয়েছে, seller churn 24% কমিয়েছে।
Six-month lifecycle and retention program
Buyer retention, seller churn, lifecycle messaging and retargeting
Marketplace seasonality and private seller economics
চ্যালেঞ্জ
One-time buyer, seller churn
SRS Market promotion দিয়ে first-time buyer আনত, কিন্তু repeat purchase category leader-এর পেছনে ছিল।
Seller churn বেড়েছিল — top vendor-দের buyer demand ও campaign performance visibility কম ছিল।
Email/push batch-sent, behavioral trigger নেই — high-intent re-engagement window miss হয়েছে।
সমাধান
Cortex-চালিত lifecycle growth
Cortex buyer/seller cohort behavior অনুযায়ী segment করেছে, purchase/listing funnel-এ drop-off point দেখিয়েছে।
Content Agent personalized re-engagement flow — restock reminder, price alert, seller digest।
Meta/Google retargeting Cortex LTV model-এর সাথে, highest predicted repeat value user priority।
Process
ফলাফল
সুস্থ marketplace economics
ছয় মাসে repeat purchase 67% বেড়েছে, seller churn 24% কমেছে, active user প্রতি GMV উন্নত।
No public client quote is attached to this case yet, so we do not invent one.
স্ট্যাক
Technology stack
- ●Cortex cohort ও LTV analytics
- ●Meta ও Google retargeting + Ads Agent
- ●Braze lifecycle messaging + Cortex trigger
- ●Cortex Monitor seller dashboard UX