B2B SaaS

SRS Platform: 11 market-এ pipeline সম্প্রসারণ

Account-based demand gen ও Cortex pipeline analytics একাদশ regional market-এ qualified pipeline 120% বাড়িয়েছে।

+120%

Pipeline

Market

Timeline

One annual planning cycle with weekly regional reviews

Scope

B2B demand generation, CRM sync, ICP content and pipeline reporting

Constraints

Long sales cycles, regional sales ownership and private CRM data

চ্যালেঞ্জ

দীর্ঘ cycle, বিচ্ছিন্ন regional team

SRS Platform globally mid-market team-কে বিক্রি করত, কিন্তু প্রতি region independent outbound/content চালাতো shared insight ছাড়া।

MQL nurture-এ আটকে ছিল — sales/marketing intent ও timing ভিন্নভাবে define করত।

Pipeline forecast spreadsheet export-এ নির্ভর, high-converting industry-তে budget shift কঠিন ছিল।

সমাধান

Cortex-এ unified pipeline intelligence

Cortex CRM, product usage signal ও ad touchpoint stage-level attribution সহ pipeline dashboard-এ যুক্ত করেছে।

Sales/Content Agents 11 market-এ ICP segment-এর জন্য localized case study ও outbound sequence তৈরি করেছে।

LinkedIn/Google demand-gen vanity lead volume নয়, SQL conversion rate অনুযায়ী weekly optimize হয়েছে।

Process

01Unified CRM, product usage and ad signals into a stage-level pipeline view.

02Generated localized outbound and case-study briefs for priority ICP segments.

03Optimized spend by SQL conversion and sales-cycle movement instead of lead volume.

ফলাফল

Predictable pipeline, regional clarity

11 market-এ qualified pipeline YoY 120% বেড়েছে, top region-এ sales cycle 18% ছোট।

Proof note: Figures are reported from pipeline dashboards for the stated comparison period. Account names and CRM exports are withheld.

No public client quote is attached to this case yet, so we do not invent one.

স্ট্যাক

Technology stack

●Cortex pipeline analytics ও CRM sync
●LinkedIn Ads ও Google Search + Ads Agent
●HubSpot + Cortex দিয়ে product analytics
●Cortex Sales Agent outbound personalization

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