SRS Platform: expanding pipeline across 11 markets
Account-based demand generation and Cortex pipeline analytics grew qualified pipeline by 120% across eleven regional markets.
Challenge
Long cycles, siloed regional teams
SRS Platform sold to mid-market teams globally, but each region ran independent outbound and content programs with little shared insight.
Marketing qualified leads stalled in nurture because sales and marketing used different definitions of intent and timing.
Pipeline forecasting relied on spreadsheet exports, making it hard to reallocate budget toward high-converting industries.
Solution
Unified pipeline intelligence in Cortex
Cortex connected CRM, product usage signals, and ad touchpoints into a single pipeline dashboard with stage-level attribution.
Sales and Content Agents produced localized case studies and outbound sequences aligned to ICP segments in each of eleven markets.
LinkedIn and Google demand-gen campaigns were optimized weekly against SQL conversion rates, not vanity lead volume.
Results
Predictable pipeline, regional clarity
Qualified pipeline grew 120% year over year across eleven markets, with sales cycle length reduced by 18% in top-performing regions.
Stack
Technology stack
- ●Cortex pipeline analytics & CRM sync
- ●LinkedIn Ads & Google Search with Ads Agent
- ●HubSpot + product analytics via Cortex
- ●Cortex Sales Agent for outbound personalization