VPN · Consumer

GhostMesh: वैश्विक install growth तेज़

Localized UA creatives और Cortex CPI optimization ने 2.1M installs दिए, install प्रति लागत 52% घटाई।

2.1M

Installs

−52%

CPI

Timeline

Twelve-month rollout across regional cohorts

Scope

App acquisition, localization, creative rotation, retention cohorts

Constraints

Country-level privacy rules and app-store attribution delays

चुनौती

भीड़भाड़ VPN बाज़ार, उच्च CPI

GhostMesh saturated app category में था जहाँ generic privacy messaging paid UA में अलग नहीं दिख पाती।

40+ देशों में campaigns चलीं, creative localization inconsistent रही, tier-2/3 markets में CPI बढ़ा।

Growth team के पास App Store और Google Play paid installs vs organic uplift की unified reporting नहीं थी।

समाधान

Cortex के साथ localized UA at scale

Cortex Discover ने प्रति market competitor positioning और keyword gaps मैप किए, Content/Designer Agents को briefs दिए।

Ads Agent ने budget high-converting creative variants और install quality scores पर dayparting की ओर shift किया।

Server-side MMP data Cortex analytics में गया, CPI trends को पहले सात दिनों की retention cohorts से जोड़ा।

Process

01Mapped competitor positioning and search gaps by market before generating creative briefs.

02Rotated localized creatives and shifted spend by install quality, not only low CPI.

03Compared paid installs with Day-7 retention before scaling each market.

परिणाम

Volume के साथ sustainable unit economics

GhostMesh ने बारह महीनों में 2.1M net new installs पाए, CPI 52% घटाया, Day-7 retention category median से ऊपर रखा।

Proof note: Figures are reported from campaign and MMP exports for the stated period. Store dashboards and exact country splits are not public.

No public client quote is attached to this case yet, so we do not invent one.

स्टैक

Technology stack

●Cortex Discover और competitive intelligence
●Apple Search Ads, Google App Campaigns और Meta
●Adjust MMP + Cortex analytics layer
●Cortex Ads Agent creative rotation

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