SRS Market: repeat purchases और retention
Lifecycle automation और Cortex retention analytics ने repeat purchase 67% बढ़ाया, seller churn 24% घटाया।
Six-month lifecycle and retention program
Buyer retention, seller churn, lifecycle messaging and retargeting
Marketplace seasonality and private seller economics
चुनौती
One-time buyers, seller churn
SRS Market promotions से first-time buyers लाता था, पर repeat purchase category leaders से पीछे।
Seller churn बढ़ा — top vendors को buyer demand और campaign performance की visibility कम।
Email/push batch-sent थे, behavioral triggers नहीं — high-intent re-engagement windows छूटे।
समाधान
Cortex-संचालित lifecycle growth
Cortex ने buyers/sellers को cohort behavior से segment किया, purchase/listing funnels में drop-off points दिखाए।
Content Agent ने personalized re-engagement flows बनाए — restock reminders, price alerts, seller digests।
Meta/Google retargeting Cortex LTV models से जुड़ी, highest predicted repeat value users को priority।
Process
परिणाम
Healthier marketplace economics
छह महीनों में repeat purchase 67% बढ़ा, seller churn 24% गिरा, active user प्रति GMV बेहतर।
No public client quote is attached to this case yet, so we do not invent one.
स्टैक
Technology stack
- ●Cortex cohort और LTV analytics
- ●Meta और Google retargeting + Ads Agent
- ●Braze lifecycle messaging + Cortex triggers
- ●Cortex Monitor seller dashboard UX