B2B SaaS

SRS Platform: 11 markets में pipeline विस्तार

Account-based demand gen और Cortex pipeline analytics ने ग्यारह regional markets में qualified pipeline 120% बढ़ाया।

+120%

Pipeline

Markets

Timeline

One annual planning cycle with weekly regional reviews

Scope

B2B demand generation, CRM sync, ICP content and pipeline reporting

Constraints

Long sales cycles, regional sales ownership and private CRM data

चुनौती

लंबे cycles, अलग regional teams

SRS Platform globally mid-market teams को बेचता था, पर हर region ने independent outbound/content चलाया, shared insight कम।

MQL nurture में अटके रहे क्योंकि sales/marketing intent और timing अलग परिभाषाओं से देखते थे।

Pipeline forecasting spreadsheet exports पर निर्भर, high-converting industries में budget shift मुश्किल।

समाधान

Cortex में unified pipeline intelligence

Cortex ने CRM, product usage signals और ad touchpoints को stage-level attribution वाले pipeline dashboard में जोड़ा।

Sales/Content Agents ने 11 markets में ICP segments के लिए localized case studies और outbound sequences बनाए।

LinkedIn/Google demand-gen vanity lead volume नहीं, SQL conversion rates के हिसाब से weekly optimize हुए।

Process

01Unified CRM, product usage and ad signals into a stage-level pipeline view.

02Generated localized outbound and case-study briefs for priority ICP segments.

03Optimized spend by SQL conversion and sales-cycle movement instead of lead volume.

परिणाम

Predictable pipeline, regional clarity

ग्यारह markets में qualified pipeline YoY 120% बढ़ा, top regions में sales cycle 18% छोटा हुआ।

Proof note: Figures are reported from pipeline dashboards for the stated comparison period. Account names and CRM exports are withheld.

No public client quote is attached to this case yet, so we do not invent one.

स्टैक

Technology stack

●Cortex pipeline analytics और CRM sync
●LinkedIn Ads और Google Search + Ads Agent
●HubSpot + Cortex के ज़रिए product analytics
●Cortex Sales Agent outbound personalization

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