VPN · Konsumen

GhostMesh: mempercepat pertumbuhan install global

Kreatif UA lokal dan optimasi CPI Cortex: 2,1 juta install dan CPI turun 52%.

2.1M

Install

−52%

CPI

Timeline

Twelve-month rollout across regional cohorts

Scope

App acquisition, localization, creative rotation, retention cohorts

Constraints

Country-level privacy rules and app-store attribution delays

Tantangan

Pasar VPN padat, CPI tinggi

GhostMesh bersaing di kategori jenuh di mana pesan privasi generik tidak membedakan UA berbayar.

Kampanye di 40+ negara dengan lokalisasi kreatif tidak konsisten menggonjakkan CPI di pasar tier-2 dan tier-3.

Tim growth kekurangan reporting terpadu untuk membandingkan uplift organik vs install berbayar di App Store dan Google Play.

Solusi

UA lokal skala besar dengan Cortex

Cortex Discover memetakan positioning kompetitor dan gap keyword per pasar, memasok brief ke Content dan Designer Agents.

Ads Agent mengalihkan budget ke varian kreatif high-converting dan aturan dayparting berdasarkan skor kualitas install.

Data MMP server-side mengalir ke analytics Cortex, menghubungkan tren CPI dengan cohort retensi tujuh hari pertama.

Process

01Mapped competitor positioning and search gaps by market before generating creative briefs.

02Rotated localized creatives and shifted spend by install quality, not only low CPI.

03Compared paid installs with Day-7 retention before scaling each market.

Hasil

Volume dengan unit economics berkelanjutan

GhostMesh mencapai 2,1 juta install bersih dalam dua belas bulan, CPI −52%, retensi D7 di atas median kategori.

Proof note: Figures are reported from campaign and MMP exports for the stated period. Store dashboards and exact country splits are not public.

No public client quote is attached to this case yet, so we do not invent one.

Stack

Stack teknologi

●Cortex Discover & intelijen kompetitif
●Apple Search Ads, Google App Campaigns & Meta
●Adjust MMP dengan lapisan analytics Cortex
●Cortex Ads Agent untuk rotasi kreatif

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