SRS Platform: memperluas pipeline di 11 pasar
Demand gen ABM dan analytics pipeline Cortex: pipeline qualified +120% di sebelas pasar regional.
One annual planning cycle with weekly regional reviews
B2B demand generation, CRM sync, ICP content and pipeline reporting
Long sales cycles, regional sales ownership and private CRM data
Tantangan
Siklus panjang, tim regional terisolasi
SRS Platform menjual ke tim mid-market global, tetapi setiap region menjalankan outbound dan konten tanpa insight bersama.
MQL mandek di nurture karena sales dan marketing mendefinisikan intent dan timing berbeda.
Forecast pipeline bergantung spreadsheet, sulit realokasi budget ke industri high-converting.
Solusi
Intelijen pipeline terpadu di Cortex
Cortex menghubungkan CRM, sinyal penggunaan produk, dan touchpoint iklan dalam dashboard pipeline dengan atribusi per tahap.
Sales dan Content Agents memproduksi studi kasus dan urutan outbound lokal untuk segmen ICP di sebelas pasar.
LinkedIn dan Google demand-gen dioptimalkan mingguan berdasarkan konversi SQL, bukan volume lead vanity.
Process
Hasil
Pipeline prediktif, kejelasan regional
Pipeline qualified +120% YoY di sebelas pasar, siklus penjualan −18% di region teratas.
No public client quote is attached to this case yet, so we do not invent one.
Stack
Stack teknologi
- ●Cortex pipeline analytics & sinkron CRM
- ●LinkedIn Ads & Google Search dengan Ads Agent
- ●HubSpot + product analytics via Cortex
- ●Cortex Sales Agent untuk personalisasi outbound