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GhostMesh：全球安装量加速增长
本地化 UA 创意与 Cortex CPI 优化带来 210 万安装，同时将单次安装成本降低 52%。
2.1M
安装量
−52%
CPI
Timeline
Twelve-month rollout across regional cohorts
Scope
App acquisition, localization, creative rotation, retention cohorts
Constraints
Country-level privacy rules and app-store attribution delays
挑战
VPN 市场拥挤，CPI 偏高
GhostMesh 身处饱和应用品类，泛泛的隐私话术难以在付费获客中脱颖而出。
活动在 40 多个国家投放，创意本地化不一致，推高二、三线市场的 CPI。
增长团队缺乏统一报表，无法对比自然 uplift 与 App Store、Google Play 付费安装。
解决方案
Cortex 规模化本地化 UA
Cortex Discover 按市场映射竞品定位与关键词缺口，为 Content 与 Designer Agents 提供 brief。
Ads Agent 将预算转向高转化创意变体，并按安装质量分优化 dayparting 规则。
服务端 MMP 数据流入 Cortex 分析，将 CPI 趋势与七日内 retention cohort 关联。
Process
01Mapped competitor positioning and search gaps by market before generating creative briefs.
02Rotated localized creatives and shifted spend by install quality, not only low CPI.
03Compared paid installs with Day-7 retention before scaling each market.
成果
规模与可持续单位经济并存
GhostMesh 十二个月新增 210 万净安装，CPI 降低 52%，Day-7 留存仍高于品类中位数。
Proof note: Figures are reported from campaign and MMP exports for the stated period. Store dashboards and exact country splits are not public.
No public client quote is attached to this case yet, so we do not invent one.
技术栈
技术栈
- ●Cortex Discover 与竞品情报
- ●Apple Search Ads、Google App Campaigns 与 Meta
- ●Adjust MMP + Cortex 分析层
- ●Cortex Ads Agent 创意轮播