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SRS Market：驱动复购与留存
Lifecycle 自动化与 Cortex 留存分析将复购率提升 67%，卖家 churn 降低 24%。
+67%
复购
−24%
Churn
Timeline
Six-month lifecycle and retention program
Scope
Buyer retention, seller churn, lifecycle messaging and retargeting
Constraints
Marketplace seasonality and private seller economics
挑战
一次性购买与卖家流失
SRS Market 通过促销吸引首购用户，但复购率落后于品类领先者。
卖家 churn 上升，头部商家缺乏对买家需求与 campaign 表现的可见性。
Email 与 push 批量发送，缺少行为触发，错失高意向 re-engagement 窗口。
解决方案
Cortex 驱动的 lifecycle 增长
Cortex 按 cohort 行为细分买家与卖家，定位购买与上架漏斗中的流失点。
Content Agent 生成个性化 re-engagement 流程——补货提醒、价格预警与卖家表现摘要。
Meta 与 Google 再营销与 Cortex LTV 模型绑定，优先触达高预测复购价值用户。
Process
01Segmented buyers and sellers by cohort behavior to locate repeat-purchase drop-offs.
02Generated restock reminders, price alerts and seller digests around real intent windows.
03Connected retargeting spend to LTV models before expanding segments.
成果
更健康的平台经济
六个月内复购率提升 67%，卖家 churn 下降 24%，活跃用户的 GMV 得到改善。
Proof note: Figures are reported from cohort and lifecycle dashboards for the stated period. Seller identifiers and GMV details are not public.
No public client quote is attached to this case yet, so we do not invent one.
技术栈
技术栈
- ●Cortex cohort 与 LTV 分析
- ●Meta 与 Google 再营销 + Ads Agent
- ●Braze lifecycle + Cortex 触发器
- ●Cortex Monitor 卖家 dashboard UX